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MEET VIKKI & JEREMY
Say hello to Vikki and Jeremy – a couple with two very different hair types and challenges, but one shared goal: To improve their hair health, become more confident, and feel more like themselves again.
Vikki and Jeremy met in 2018, and married in 2019. They live in Melbourne, love food, the movies, and enjoying adventures together.
Jeremy's family (all brother's) are all showing signs of male-pattern baldness and hair loss, so he wanted to try the Tonic in the hopes of slowing his own hair loss and thinning before it got any worse.
Vikki had always had frizzy, dry hair, and had spent years (and plenty of money) on keratin treatments, scalp scrubs and deep conditioning masks. In their own words, “nothing made a noticeable difference until we found ROBE.”
THEIR CHALLENGE
Vikki
Vikki described her hair as dry, frizzy and constantly shedding - losing huge amounts of hair in the shower after every wash. Her strands felt fragile, and her hair routine had become something she dreaded as it left her picking up constant strands of hair.
Vikki’s goals for the ROBE Hair Health Study were to see a reduction in shedding, and to improve the softness, shine, and manageability of her hair.
Jeremy
Jeremy’s main concern was thinning and balding through the front.
He was noticing more hair fall than usual, slower growth, and a lack of thickness that made styling frustrating. He wanted his confidence back, and to feel like his hair health was actually improving.
Vikki and Jeremy's hair submission photos with their hair's starting point.
WHAT I GAVE THEM (Their Protocol)
Both Vikki and Jeremy received a personalised protocol designed by me around their goals, challenges, and lifestyle.
(Vikki’s ROBE Routine
My initial priority was to get Vikki’s shedding and frizz under control, so I began by suggesting the Lengthening shampoo and conditioner, for its shed-reducing and growth-promoting formula.
After seeing her first few rounds of progress photos, I realised her hair still needed more hydration and softness, so I switched her over to the Youthful shampoo and Conditioner – which was when we really saw her hair transformation take place.
In hindsight, I could’ve given her the Youthful Shampoo and Conditioner from the beginning - because the formula also has hair growth-promoting actives, along with the deep nourishment and hydration – but one of the challenges of not meeting the participants in person is that I have to go off photos and their feedback - so reducing the shedding and improving Vikki’s sparse hairline was my initial priority.
Part 2 - Lengthening Conditioner
Part 3 - Tonic
Part 3 - The Leave-in Treatment (applied to mid-lengths and ends before heat styling)
Frequency: Daily/every second day depending on the week
• Key goal: Restore strength and reduce breakage while bringing back Vikki’s shine and softness
Jeremy’s Routine
• Part 1: Thickening Shampoo
• Part 2: Thickening Conditioner
• Part 3: Tonic (daily)
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The Scalp Brush – Daily gentle scalp massage to boost circulation and help strengthen and anchor the follicle for less shedding and increased resilience..
• Frequency: Daily or every 1–2 days
• Key goal: Regrow density, stabilise shedding, and increase fullness at the hairline
THE JOURNEY
“I have packed all our old hair care products away in a box, and now we are team ROBE for the next 4 months.”
Vikki:
By week 4, Vikki noticed significantly less hair fall. Her shedding score had already more than doubled in improvement, and her comments reflected this - she wasn’t losing hair in the shower like before. Her hair felt softer and more manageable. “Drying my hair is a dream – it's like silk and so hydrated and so much less frizzy,” she says. “It’s so smooth and the shine is very noticeable already.”
Jeremy:
Jeremy also reported a big improvement in shedding, describing it as “noticeably less.” His hair already felt a little thicker and easier to style, especially through the front.
Week 6 - Strength Returns
Vikki:
Her hair began to feel stronger, more resilient, and smoother. Breakage reduced dramatically, and Vikki told us that styling no longer felt like a struggle.
“The results from ROBE are just beyond! My hair is so glossy. I swear I have fewer knots, and I have far less hair falling out in the shower.. It dries faster too, a big bonus, and my greys appear to have gone in reverse!”
WEEK 6:
Jeremy:
He was experiencing early changes in strength and shine, with better lift at the roots. The Tonic became his standout product at this point - something he noticed working quickly.
Week 8: Visible Transformation
Vikki:
This was the turning point for Vikki. Her hair went from simply improving to visibly transforming.
“I started using the Youthful range and wow! I love hydration! As a frizzy hair gal, it’s so effective. When I was combing my hair, I could feel the difference. I feel like I have less friction and tangles.” What’s more, by this time, Jeremey was experiencing the benefits of ROBE too.
“Jeremy is very happy to see we have a fresh bottle of the Tonic, he is so impressed by it,” adds Vikki.
Jeremy:
Jeremy saw increasing thickness and softness, with his self-rated hair thickness score doubling, along with strength and shine.
"My hair feels thicker and is growing faster.”
For someone who joined worried about hair loss, this was a huge emotional shift.
WEEK 12
Vikki:
By this point, her routine had become something she genuinely looked forward to - going from a score of 4/10 to a 10/10 in enjoyment. Her hair had become stronger, shinier, and visibly healthier. When we checked in to see how she was going, she replied, “drying my hair is such a breeze now, and I’m getting minimal breakage and barely any frizz.”
Her hair was also feeling much stronger too.
“I used to vacuum the bathroom floor after blow drying my hair but now barely any is hair is falling out...I’m just thrilled.”
Jeremy:
Consistency paid off: he continued to see growth and fullness.
His hair was easier to manage, and shedding scores reached their highest.
Jeremy's hair (post-haircut) shows the massive difference in density from his consistency with applying the Tonic, and scalp brushing.
WEEK 16 AND BEYOND
Vikki’s Final Results
Vikki achieved an incredible improvement across all categories.
Her biggest comment: “The shine, the length, and the health of my hair are unbelievable.”
Her biggest wins:
- Dramatic reduction in shedding
- Stronger strands with less breakage
- Noticeably higher shine and smoothness
- A routine she actually loves
Her favourite product? The Leave-In Treatment
Her most effective product? The Tonic
Her words: “I can’t live without it.”
Vikki & Jeremy - Our first ever married-couple ROBE study participants both had incredible improvements to their hair from using ROBE over the four months of the study, with self-rated improvements across all categories of hair health.
Jeremy's results:
Jeremy saw improvements across all categories, with standout gains in:
• Reduced shedding
• Improved thickness
• Better shine and strength
• Faster growth and fuller feel through the front
His favourite product?
The Tonic
His most effective product?
The Thickening Range
His overall reflection:
“Hair feels thicker and is growing faster.”
THE OUTCOME
Two different journeys. Two different concerns.
One consistent outcome: real, visible, life-improving results.
Vikki and Jeremy didn’t just get better hair – they walked away with boosted confidence, easier routines, and a renewed sense of self-care.
And that’s exactly why I created ROBE.
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