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Expert-designed solutions for thicker, longer and healthier hair—born from over a decade of experience behind the chair, and a personal journey through hair loss.
INNOVATIVE, ACTIVE HAIR ESSENTIALS THAT WORK HARDER
Targeted hair solutions, tailored to transform every hair type and texture.
Formulated by celebrity hair stylist Lauren Mackellar, ROBE Haircare brings together modern, active ingredients, industry expertise and traditional modalities to make naturally beautiful hair accessible to all. It’s intelligent, effective haircare – made effortless.
OUR CUSTOMER'S MOST-LOVED PRODUCTS
AS SEEN IN
YOUR FAVOURITE ROBE FORMULAS, NOW AVAILABLE IN SALON-SIZE.
Introducing
ROBE REWARDS
Our ROBE Rewards program creates coveted moments of self-care by rewarding you for each purchase – ensuring your haircare routine can be enjoyed beyond each wash. Redeem your points, receive special discount codes when referring friends, and gain early access to our latest products.
Step into the world of ROBE Rewards and enjoy the gift of good hair.
PROVEN INGREDIENTS, POWERFUL RESULTS
Premium, hand-picked actives for your healthiest-ever hair
Our luxury formulas have been meticulously made to provide personalised support for your natural hair. Expect longer, stronger, revitalised locks with less shedding and everyday protection against the elements.
Made in Australia
By renowned celebrity hairstylist Lauren Mackellar, we work with Australian partners to source native ingredients and keep things local where we can.
Colour, extension and keratin treatment safe
Using Lauren's extensive knowledge and experience, our formulas are gentle to your treated locks and are totally safe to use with salon treatments.
Backed by science and proven natural modalities
Methodically researched and meticulously selected formulas combining modern day active ingredients with Ayurvedic philosophies and Chinese medicine.
No harmful ingredients
All our formulas are SLS, paraben and silicone free, using simple and effective ingredients designed to nourish, strengthen and revitalise your locks.
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