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Essential actives for hair that defies expectation.
Your hair deserves a comeback story
Created by renowned hair stylist, Lauren Mackellar, ROBE Haircare blends traditional modalities with modern, active ingredients to transform your hair from the inside out. Each meticulously crafted formula reimagines the way your hair looks and how it behaves, creating a coveted combination of strength, length, and effortless style.
Formulations our customers covet
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Salon-sized. Effortless consistency.
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ROBE Rewards
Transform each purchase into something even more meaningful. Earn points with every order, unlock exclusive access to the latest launches, and share ROBE with friends through exclusive referral rewards. The next chapter in your hair story starts here.
ACTIVE INGREDIANTS FOR YOUR HEALTHIEST HAIR YET
Meet your hair potential
Every formula has been thoughtfully designed to understand what your hair type actually needs. From longer length to stronger strands, boosted bounce and silkier strands, your best hair awaits.
Made in Australia
Born from Lauren Mackellar’s extensive experience behind the chair, ROBE champions native ingredients and local partnerships wherever possible.
Safe for all hair
Each formulation has been carefully crafted ensuring they’re safe to use on treated locks including coloured hair, extensions, and keratin treatments.
Blending old with new
Our formulas combine Ayurvedic philosophies, Chinese medicine and modern day, active ingredients for a natural but effective approach to hair health and maintenance. Methodically researched and meticulously selected for their efficacy, each element within our formulations is crafted with your locks in mind.
Free of harmful ingredients
Our formulas use simple yet effective ingredients designed to nourish, strengthen, and revitalise your locks. We’re free of SLS, parabens and silicones.
Free of harmful ingredients
Our formulas use simple yet effective ingredients designed to nourish, strengthen, and revitalise your locks. We’re free of SLS, parabens and silicones.
START YOUR TRANSFORMATION
START YOUR TRANSFORMATION