Meet Alex

Alex joined the ROBE Hair Health Study during the recovery phase following postpartum hair loss and shedding, along with the textural changes that often follow pregnancy.

Like many women after pregnancy, she had experienced noticeable thinning around her hairline, along with regrowth that wasn’t yet growing as strongly or consistently as she hoped.

Alex washes her hair two to three times per week and blow-dries it after each wash. Her hair has a tendency to frizz, so she prefers it to feel smooth, polished and easy to style.

Her goals were clear: to improve thickness and growth, encourage her hair to grow longer again, and make her hair easier to manage and style day to day.

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Starting Point: Postpartum Hair Changes

When Alex first joined the study, the most noticeable concerns were related to postpartum hair recovery. She had experienced thinning around the hairline and slower regrowth in those areas, along with increased frizz and texture changes through the lengths of her hair.

Postpartum hair changes are extremely common. After pregnancy, hormonal shifts can interrupt the natural hair growth cycle, often leading to temporary shedding followed by regrowth that behaves quite differently from before.

The goal for Alex was not only to support new growth at the scalp, but also to improve the overall quality of her hair so that it would grow longer, look healthier and remain manageable with her regular styling routine.

 

Alex's submission photos before beginning the study

Alex’s ROBE Routine

I designed Alex’s protocol to support both hair growth and overall hair quality.

Her routine included:

• Lengthening Shampoo and Conditioner

• Youthful Shampoo and Conditioner

• The Tonic

• Leave-In Treatment 

• Scalp Brush 

• Sleek + Treat 

Because growth was the main focus initially, Alex began the study using the Lengthening Shampoo and Conditioner, which support scalp health while strengthening the hair fibre to encourage healthier length retention.

Once she had finished the first bottles, I transitioned her to the Youthful Shampoo and Conditioner after noticing some frizz in her progress photos. This range provides additional smoothing benefits, helping to calm texture while maintaining hydration and shine.

Alongside this, Alex used the Tonic to support the scalp environment and encourage stronger new growth, while the Leave-In Treatment helped protect her mid-lengths and ends, improving elasticity and preventing breakage.

To support circulation and scalp health, she incorporated the Scalp Brush into her routine, and used Sleek + Treat to tame the new shorter hair growth, and to smooth frizz after styling.

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The Journey

Week 2

Within the first couple of weeks, Alex began noticing subtle but encouraging changes in the look and feel of her hair.

“I have definitely noticed some changes. My hair smells great and is shinier. I am still finding it’s frizzy up the top, but it is settling with the stick.”

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Week 4

By week four, the improvements in shine and manageability were already becoming more noticeable.

“Loving the products. My hair is definitely less frizzy and shinier!”

 

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Week 6

As Alex continued using the full routine, the smoothing benefits became a standout feature.

“The Sleek + Treat is incredible and the only one I have ever used that actually works!”

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Week 12

By the three-month mark, Alex described the products as a genuine shift in her hair routine.

“I love the products — it’s been a game changer.”

One of the most encouraging changes was the reduction in shedding, which had been a key concern following postpartum hair loss.

“My shedding has significantly reduced in the last couple of months. I have minimal hair loss in the shower now.”

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The Outcome (Week 16)

After four months in the study, Alex’s hair showed clear improvements across multiple areas.

 

Growth and Length

“My hair has definitely grown at a faster rate. I had my hair cut midway through the study and already feel like it is the longest it has been in a couple of years.”

Manageability

“As long as I follow the whole process after a hair wash, it stays nice for a lot longer than it used to.”

Smoothness and Shine

“This is a big change to my hair. I went into work the day after a wash and got heaps of compliments on how shiny and healthy my hair looked.”

Enjoyment of Her Hair Routine

“I no longer dread styling my hair when I go out. I find it easy to wash and blow dry, because I know it won’t be frizzy and unmanageable.”

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Alex’s Reflections

One of the biggest changes Alex noticed was the return of growth in the areas affected by postpartum shedding.

“I've got so much new growth where I had postpartum hair loss, my hair is shinier and a lot less frizz.

I enjoy my haircare routine now — it doesn’t take too much extra time to do.”

She also found that small ritual elements, like using the scalp brush, became an enjoyable part of her routine.

“The scalp brush is quite relaxing, and it’s worth the extra couple of minutes knowing the outcome you’ll get.”

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Favourite Products

When asked which product stood out the most, Alex found it difficult to choose.

“That is a really hard question. Probably the shampoo and conditioner — they have really improved my hair and I love the smell. Oh, and actually the slick stick is amazing!”

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A New Phase of Hair Health

Alex joined the ROBE Hair Health Study hoping to support her hair’s recovery after postpartum shedding. Over the course of the study, her routine helped encourage stronger regrowth, smoother texture and improved manageability.

Perhaps most importantly, it transformed the way she felt about caring for her hair.

“Game changer. Worth it.”