ABOUT ROBE HAIRCARE
"I created these products from both professional knowledge and personal need. No gimmicks—just hard-working ingredients that deliver relief, care, and confidence." - Lauren Mackellar
THE ROBE PHILOSOPHY
PHILOSOPHY
Robe Haircare is effortless, high-performance haircare developed by celebrity hairstylist Lauren Mackellar. With over 16 years behind the chair, Lauren heard the same story from countless clients: hair that felt too thin, too coarse, or simply unmanageable. After facing her own challenges with hair density and finding no products that felt both effective and special, she created her own.
Blending cutting-edge actives with time-tested natural ingredients, Robe offers a curated system of interchangeable products designed to treat every hair type. Launched in June 2023 after three years of development, Robe is about more than results—it’s about helping you feel good in your hair.
Our Founder
Meet Lauren
Over nearly two decades, Lauren Mackellar built a name as one of Australia’s leading hairstylists—renowned for her effortless, fashion-forward approach to colour, cutting and styling. From editorial shoots and runways to red carpets and top Melbourne salons, her work has framed the faces of Zoë Foster Blake, Olympia Valance, Nat Kelley, and Mavournee Hazel. Internationally, Lauren has for brands like Kylie Cosmetics, Glossier and Rare Beauty, with credits including styling on the music videos of Dua Lipa, Alicia Keys, and publications like ELLE, Harper’s BAZAAR and Solstice.
In 2020, Lauren began developing the haircare range she’d always wanted—effective, luxurious formulas that support longer, stronger, healthier hair for all. But halfway through the process, a cancer diagnosis changed everything. Facing treatment-related hair loss, and a warning from doctors that her hair might not return, Lauren’s personal journey deepened. She used the products she’d been creating to care for her scalp and hair through every stage.
During chemotherapy, Lauren’s hair had grown back— thicker and stronger than ever before, and a testament to Robe’s efficacy. ROBE Haircare is the result of her lived experience, created to support others in loving the hair they have. It’s active haircare that works harder—for your hair, and your confidence.
OUR INGREDIENTS
UNIQUELY ACTIVE FORMULAS FOR ELEVATED HAIR
Robe’s innovative formulas unite the best in modern day active ingredients with proven natural modalities. Taking inspiration from Ayurvedic philosophies and Chinese medicine, each ingredient in our high-performance haircare has been meticulously selected for its ability to nourish, strengthen and revitalise your locks.
Every formula in the Robe Haircare range is informed by Lauren’s extensive knowledge and experience in hair, working as a specialised, targeted treatment that delivers powerful results and inspires you to love the hair you have.
MODERN HAIR, MADE EFFORTLESs
HAVING HEALTHY, BEAUTIFUL HAIR SHOULDN’T BE HARD
That’s why all our products were consciously created to support your natural locks without confusing fluff or fuss, so that everyone can achieve the hair of their dreams. Every element of our range has been considered to ensure that caring for your hair is simple and effective, regardless of your hair texture or styling skills.
Consider us your reliable ‘wardRobe’ of haircare staples that take the work out of looking after your locks. We’ve even curated a selection of thoughtful haircare kits according to your hair concerns to help streamline your routine even further.
Product Feature
“To be honest i'm in a bit of shock. I knew this was going to be an incredible product, but you have something really, really amazing here. Best shampoo and conditioner I've ever used."