Robe Haircare is effortless, high-performance haircare developed by celebrity hairstylist Lauren Mackellar. With over 16 years behind the chair, Lauren heard the same story from countless clients: hair that felt too thin, too coarse, or simply unmanageable. After facing her own challenges with hair density and finding no products that felt both effective and special, she created her own.

Blending cutting-edge actives with time-tested natural ingredients, Robe offers a curated system of interchangeable products designed to treat every hair type. Launched in June 2023 after three years of development, Robe is about more than results—it’s about helping you feel good in your hair.

Over nearly two decades, Lauren Mackellar built a name as one of Australia’s leading hairstylists—renowned for her effortless, fashion-forward approach to colour, cutting and styling. From editorial shoots and runways to red carpets and top Melbourne salons, her work has framed the faces of Zoë Foster Blake, Olympia Valance, Nat Kelley, and Mavournee Hazel. Internationally, Lauren has  for brands like Kylie Cosmetics, Glossier and Rare Beauty, with credits including styling on the music videos of Dua Lipa, Alicia Keys, and publications like ELLE, Harper’s BAZAAR and Solstice.

In 2020, Lauren began developing the haircare range she’d always wanted—effective, luxurious formulas that support longer, stronger, healthier hair for all. But halfway through the process, a cancer diagnosis changed everything. Facing treatment-related hair loss, and a warning from doctors that her hair might not return, Lauren’s personal journey deepened. She used the products she’d been creating to care for her scalp and hair through every stage.

During chemotherapy, Lauren’s hair had grown  back— thicker and stronger than ever before, and a testament to Robe’s efficacy. ROBE Haircare is the result of her lived experience, created to support others in loving the hair they have. It’s active haircare that works harder—for your hair, and your confidence.

Robe’s innovative formulas unite the best in modern day active ingredients with proven natural modalities. Taking inspiration from Ayurvedic philosophies and Chinese medicine, each ingredient in our high-performance haircare has been meticulously selected for its ability to nourish, strengthen and revitalise your locks.

Every formula in the Robe Haircare range is informed by Lauren’s extensive knowledge and experience in hair, working as a specialised, targeted treatment that delivers powerful results and inspires you to love the hair you have.