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ABOUT ROBE HAIRCARE
"I created these products from both professional knowledge and personal need. No gimmicks—just hard-working ingredients that deliver relief, care, and confidence." - Lauren Mackellar
THE ROBE PHILOSOPHY
Every great hair story is a deeply personal one.
At ROBE, we’ve created a range of unique formulations born from a true understanding of the hair concerns that so many of us experience each day. To address these challenges, we’ve created a range of thoughtfully blended formulations – each one combining Ayurvedic philosophies, Chinese medicine and active ingredients for a natural but intelligent approach to hair health.
Our formulas work beautifully on their own or pair perfectly together – honouring your hair’s unique needs with each application and use.
FOUNDED BY LAUREN
For almost two decades, Lauren Mackellar built a name for herself as one of Australia’s leading hairstylists. Her effortless, fashion-forward approach to colour, cutting, and styling saw her become the go-to for personalities including Zoë Foster Blake and Olympia Valance. Her work graced red carpets, editorial shoots, and international campaigns for Kylie Cosmetics, Glossier, and Rare Beauty. From styling A-list celebrities to seeing her creations appear across the pages of ELLE and Harper’s Bazaar, Lauren had built the career she’d always dreamed of.
In 2020, Lauren began designing her own line of products – a premium haircare range that was genuinely effective yet luxuriously crafted. Halfway through this process, everything changed when Lauren received her cancer diagnosis. Suddenly, the products she’d been perfecting weren’t just professional tools – they were a lifeline to her sense of self. Through every stage of chemotherapy, Lauren used her own formulas to care for her scalp, and as her hair started to grow back upon completion of treatment – it returned thicker and stronger than ever before.
ROBE is the result of this journey – a highly personal and deeply considered experience born from the understanding of the true role hair can play in our lives.
OUR INGREDIENTS
UNIQUELY ACTIVE FORMULAS FOR ELEVATED HAIR
Robe’s innovative formulas unite the best in modern day active ingredients with proven natural modalities. Taking inspiration from Ayurvedic philosophies and Chinese medicine, each ingredient in our high-performance haircare has been meticulously selected for its ability to nourish, strengthen and revitalise your locks.
Every formula in the Robe Haircare range is informed by Lauren’s extensive knowledge and experience in hair, working as a specialised, targeted treatment that delivers powerful results and inspires you to love the hair you have.
MODERN HAIR, MADE EFFORTLESS
HAVING HEALTHY, BEAUTIFUL HAIR SHOULDN’T BE HARD
That’s why all our products were consciously created to support your natural locks without confusing fluff or fuss, so that everyone can achieve the hair of their dreams. Every element of our range has been considered to ensure that caring for your hair is simple and effective, regardless of your hair texture or styling skills.
Consider us your reliable ‘wardRobe’ of haircare staples that take the work out of looking after your locks. We’ve even curated a selection of thoughtful haircare kits according to your hair concerns to help streamline your routine even further.
Product Feature
“To be honest i'm in a bit of shock. I knew this was going to be an incredible product, but you have something really, really amazing here. Best shampoo and conditioner I've ever used."